Our Values

Weaving Fates was born from our shared desire to uplift small business owners so they can sustainably manifest their dream business. 

In a culture where the 8-5 treadmill, relentless corporate greed, and excessive burnout are the norm, we believe that what is revolutionary is supporting individuals and small teams to do business in a way that is nourishing, collaborative, and regenerative. 

We take a human-first approach to marketing, design, and strategy because we know that your business must serve your life, not your life serve your business. This allows you to build a profitable business that leaves you feeling energized, and excited, rather than stressed and drained.

When mass produced AI content and messaging are the norm, what stands out is the unique artisanal craftsmanship of real people's message, heart, and vision. You deserve a business woven with intention, love, and care. That is why none of our products use AI generated text or images. 

We know from experience that there is a better way to run a successful  business.  

Get To Know Us

Weaving Fates was born from the shared work of husband-and-wife duo Gavin and Calea Beretvas.

Calea became a co-owner of her first business at just 19, working within a cooperative model that taught her how to build ethical & sustainable businesses from the heart. With a background as an artist and designer, she has a gift for drawing out her clients’ visions and translating their ideas into something tangible, beautiful, and alive. She helps shape not only the visual expression of a business, but the vision behind its growth—bridging art, strategy, and development.

Gavin brings a complementary depth informed by both ancient inquiry and modern technology. With a master’s degree in ancient philosophy and a bachelor’s in computer science, his work sits at the intersection of story, myth, and meaning. As both copywriter and developer, he understands how to speak to the soul and how to build the technological systems that bring your story into the world.

Our paths didn’t fit the corporate mold, and entrepreneurship became the obvious answer. It offered a way not just to work, but to thrive on our own terms.

Through our own journeys, we’ve learned that with enough drive & passion, anyone can become self-employed; all they need is to be set up with the tools and strategies for success.